Advertisement Campaign

tutorial links:

1. http://www.photoshoplab.com/make-your-own-ipod-style-photo.html
2. http://designinstruct.com/digital-art/make-a-vintage-planetary-landscape-poster-in-photoshop/
3. http://www.tutzor.com/tutorials/designing-war-movie-poster

The top one is my final copy.

First, I made the football player sillihoutte using number1 ipod tutorial.

Because the target audience is all ages, especially, athletics.

I used gradient tool to the body to show the effect of the energy drink.

The green gradient means energy.  I chose green color because green color appeals the feeling of

energetic and water.

I chose the sky the background. Then I made the clouds using a number2 tutorial.

I used color range and eyedropper tool. I added clouds to the sky and used eraser tool to fit to the sky.

Then, I added the track. I chose the track image because i thought that the track image is going

to appeal to the athletics. I wanted to show that this energy drink is necessary for the athletics.

I added my typography. The slogan is used my packaging design at last fall.

I thought the slogan also is going to appeal to the athletics. Athletics need energy drink while they are playing

the sports. I highlighted Energee because this is the product name.

I chose blue color because it goes well with the sky.

I chose this font because this is straight. I made the text layer to the middle of the layer.

I changed the blend mode of the text layer.(satin,inner glow..)

Then, I added the rain. I used number 3 tutorial. I used Blur,Noise,Level effect.

I added the rain because I wanted to show that this energy drink will give you energy right now as if

you will be wet as it rains.

Finally, I wanted the ad is clear appeal, so I merged all layers.

I made a stamp copy of the layer, then I changed the blend mode to soft light and changed the opacity

to 60%.


-Probably, I am gonna be absent on Friday, so I posted it now.