Farmers Logo Project2

 

I recreated a logo of Farmers Insurance Company.

 

This is my second logo.

 

When I see the name of the company, I think of grains, fruits because of the word , 'farmer'.

 

This word sounds very familiar and friendly so I decide to use this image to my logo.

 

So I made several apples. However, apples looked complicated so I changed their shapes a little.

 

It now looks like a shape of a heart than an apple, but I think this is more simple.

 

Then, I put fonts in to apples. I made 7 apples because this company provides 7 services.

 

I wrote this company's 7 parts of insurance services so that people can understand well this company.

 

I grouped apples and arranged apples more neatly.

 

Then, I made a basket so that it can contain apples.

 

I wrote the company name in basket so that people can memorize easily.

 

Then I made a rectangle to be the background.

 

I filled the background to blue color because I thought the blue makes people calm and feel secure.

 

I think security is a important image to the insurance company because the insurance's purpose

 

is to protect people from accidents.

 

Finally, I made all the strokes to none so it looked like clean.

 

I like a farmers logo~